Jess exemplifies the kind of polymath T-shaped employee that Tobi fantasizes about: he's able to combine rock-solid designer chops with increasing competence in the engineering and product management worlds.
When he's not building AI-first summary tools to aid in his impact reviews (and lightweight vibe-coded UX prototypes) I can count on him for cogent analysis of the tradeoffs and dependency paths of various design solutions. And throughout every interaction he brings a humility and an easygoing attitude that belies his competence and intensity.
A product designer by day, an avid cyclist by night and early morning. In the office, I am obsessed with turning big, ambiguous problems into simple, elegant solutions. I specialize in designing platforms that scale and bridging the gap between design and engineering. My approach blends sharp systems thinking with strategic storytelling and a relentless drive for outcomes that actually ship. Whether I'm orchestrating cross-team launches or sweating the details in a design system, I believe craft should be as practical as it is aspirational.
Away from the Figma files, you'll catch me climbing mountains, either on bike or foot, taking photos with my wife and son, or plotting out the next country to explore. I'm a proud new dad, which means my best problem-solving often happens during late-night "why" marathons. Design, for me, is about making things more usable, delightful, and human.
Led end-to-end UX for launching SMS as a marketing channel, expanding Shopify Email into a unified multi-channel messaging platform across 12 countries.
Designed unified messaging experience, specialized SMS editor with token-aware character counting, and country-specific onboarding flows. Result: 3,102 merchants onboarded, 2M+ SMS sent, $214.5K GMV generated.
Led design for distance-based segmentation in Shopify's Customer Data Platform and omnichannel marketing automations, working closely with frontend, backend, and data engineering.
Merchants can now automatically send targeted messages when online customers are near physical stores, bridging the online-to-offline gap.
Built an AI-powered design decision capture system that learns from prototyping choices to make better recommendations over time.
Created intelligent Cursor agent (1,028 lines) with three build modes, real-time decision logging, and searchable knowledge base that gets smarter with each use.
Led UX for integrating Shopify's AI assistant (Sidekick) into the Email editor, enabling merchants to edit emails through natural language commands—solving the pain point that bulk section editing wasn't possible.
Designed core editing workflows with purple glow highlights for AI-edited sections, created evaluation framework achieving 0.6+ human agreement scores and ~50% perfect execution rate.
Leading design system evolution and maintaining craft excellence across product surfaces. Driving consistency while enabling team velocity.
Regular audits, component updates, and documentation ensure the system scales with product needs and team growth.
End-to-end product design from concept to launch. Specializing in complex enterprise tools and 0→1 features.
Ships production code. Decently proficient in frontend technologies such as react, js, css, and html. (Especially for a designer)
Workshop facilitation, team coordination, and strategic alignment across disciplines.
User research, data analysis, and strategic decision-making for high-impact outcomes.
Designs and builds AI-powered tools and agents. Experience creating intelligent systems that learn from user behavior and provide contextual recommendations.
Develops design infrastructure, component libraries, and workflow tools. Builds systems that scale design quality and velocity across teams.
Side projects, design explorations, and creative work from beyond the day job.