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ISSUE Nº 001

JESS
CLAPIER

Senior Product Designer x Shopify
Cycling
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Jess exemplifies the kind of polymath T-shaped employee that Tobi fantasizes about: he's able to combine rock-solid designer chops with increasing competence in the engineering and product management worlds.

When he's not building AI-first summary tools to aid in his impact reviews (and lightweight vibe-coded UX prototypes) I can count on him for cogent analysis of the tradeoffs and dependency paths of various design solutions. And throughout every interaction he brings a humility and an easygoing attitude that belies his competence and intensity.

— Senior Staff Product Manager at Shopify
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Curious by Nature, Designer by Choice

A product designer by day, an avid cyclist by night and early morning. In the office, I am obsessed with turning big, ambiguous problems into simple, elegant solutions. I specialize in designing platforms that scale and bridging the gap between design and engineering. My approach blends sharp systems thinking with strategic storytelling and a relentless drive for outcomes that actually ship. Whether I'm orchestrating cross-team launches or sweating the details in a design system, I believe craft should be as practical as it is aspirational.

Away from the Figma files, you'll catch me climbing mountains, either on bike or foot, taking photos with my wife and son, or plotting out the next country to explore. I'm a proud new dad, which means my best problem-solving often happens during late-night "why" marathons. Design, for me, is about making things more usable, delightful, and human.

9 Years of Experience
30+ Features Shipped
SMS Marketing Channel
01 Unified messaging experience with SMS and Email integration
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Q3-Q4 2025 • HIGH IMPACT

SMS Marketing Channel

Led end-to-end UX for launching SMS as a marketing channel, expanding Shopify Email into a unified multi-channel messaging platform across 12 countries.

Designed unified messaging experience, specialized SMS editor with token-aware character counting, and country-specific onboarding flows. Result: 3,102 merchants onboarded, 2M+ SMS sent, $214.5K GMV generated.

Merchants 3,102
SMS Sent 2M+
Status Shipped
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Drive Online Customers to Retail Locations
Q4 2024 - Q1 2025 • HIGH IMPACT

Drive Online Customers to Retail Locations

Led design for distance-based segmentation in Shopify's Customer Data Platform and omnichannel marketing automations, working closely with frontend, backend, and data engineering.

Merchants can now automatically send targeted messages when online customers are near physical stores, bridging the online-to-offline gap.

Discovery Retail merchant research & opportunity sizing
Design Template design & location targeting UX
Launch Released with POS Checkout integration
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MERLIN AI Design Advisor
AI Prototyping System
Q4 2025 • HIGH IMPACT

MERLIN: AI Design Advisor

Built an AI-powered design decision capture system that learns from prototyping choices to make better recommendations over time.

Created intelligent Cursor agent (1,028 lines) with three build modes, real-time decision logging, and searchable knowledge base that gets smarter with each use.

Agent Lines 1,028
Build Modes 3
Status Shipped
Sidekick AI Email Editor
04 AI-powered natural language email editing interface
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Q3-Q4 2025 • HIGH IMPACT

Sidekick AI Integration for Email Editor

Led UX for integrating Shopify's AI assistant (Sidekick) into the Email editor, enabling merchants to edit emails through natural language commands—solving the pain point that bulk section editing wasn't possible.

Designed core editing workflows with purple glow highlights for AI-edited sections, created evaluation framework achieving 0.6+ human agreement scores and ~50% perfect execution rate.

EA Merchants 3,000
Judge Agreement 0.6+
Perfect Execution 50%
Case Study
03 Design system development and implementation
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2026 • CONTINUOUS

Design System & Craft

Leading design system evolution and maintaining craft excellence across product surfaces. Driving consistency while enabling team velocity.

Regular audits, component updates, and documentation ensure the system scales with product needs and team growth.

Components 30+
Reach 7 Teams
Status Active
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Capabilities

01

Product Design

End-to-end product design from concept to launch. Specializing in complex enterprise tools and 0→1 features.

02

Frontend Development

Ships production code. Decently proficient in frontend technologies such as react, js, css, and html. (Especially for a designer)

03

Cross-functional Leadership

Workshop facilitation, team coordination, and strategic alignment across disciplines.

04

UX Strategy

User research, data analysis, and strategic decision-making for high-impact outcomes.

05

AI Integration & Automation

Designs and builds AI-powered tools and agents. Experience creating intelligent systems that learn from user behavior and provide contextual recommendations.

06

Design Systems & Operations

Develops design infrastructure, component libraries, and workflow tools. Builds systems that scale design quality and velocity across teams.

010

Outside Shopify

Side projects, design explorations, and creative work from beyond the day job.

Outside Shopify Work
Fig. 01

Beyond the desk

Family
Travel
Family moments
Broadway
Adventure
Wildlife
Cycling
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Let's Connect

Email jvclapier@gmail.com
Phone 801.897.5270
Resume Download
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