A product designer by day, an avid cyclist by night and early morning. In the office, I am obsessed with turning big, ambiguous problems into simple, elegant solutions. I specialize in designing platforms that scale and bridging the gap between design and engineering.
My approach blends sharp systems thinking with strategic storytelling and a relentless drive for outcomes that actually ship.
Driving product vision and design strategy for Podium's automotive vertical.
Took product from 0 → multi-million ARR in months by obsessing over customer problems.
Managing priorities from weekly releases to multi-quarter platform bets.
Doing things that don't scale first, then building systems that do.
Architecting AI-powered agents for marketing, scheduling, and service workflows.
Grounded in direct customer feedback and real dealership workflows.
Led end-to-end UX for launching SMS as a marketing channel, expanding Shopify Email into a unified multi-channel messaging platform across 12 countries.
Led design for distance-based segmentation in Shopify's Customer Data Platform and omnichannel marketing automations, working closely with frontend, backend, and data engineering.
Merchants can now automatically send targeted messages when online customers are near physical stores, bridging the online-to-offline gap.
Built an AI-powered design decision capture system that learns from prototyping choices to make better recommendations over time.
Led UX for integrating Shopify's AI assistant (Sidekick) into the Email editor, enabling merchants to edit emails through natural language commands—solving the pain point that bulk section editing wasn't possible.
End-to-end product design from concept to launch. Specializing in complex enterprise tools and 0→1 features.
Ships production code. Decently proficient in frontend technologies such as react, js, css, and html. (Especially for a designer)
Workshop facilitation, team coordination, and strategic alignment across disciplines.
User research, data analysis, and strategic decision-making for high-impact outcomes.
Designs and builds AI-powered tools and agents. Experience creating intelligent systems that learn from user behavior.
Develops design infrastructure, component libraries, and workflow tools. Builds systems that scale.
Design explorations, creative experiments, and personal work
Design explorations, creative experiments, and personal work
